Search engine optimization (SEO) is the process of optimizing web pages or entire sites to make them more search engine friendly, thus improving their rankings in search results. Google can crawl, index, and classify PDF files, but SEO for PDFs requires a different set of tactics. To ensure your PDFs get the most visibility, follow these 13 tips. PDFs are displayed in Google search results with a PDF tag and are converted and indexed as HTML.
For PDF files with images of text, Google uses optical character recognition (OCR) technology to convert the image into text. Images in PDFs are also indexed in image search results. Most PDF files lack the proper metadata that Google searches for. Saving a text editor or slide show as a PDG file doesn't automatically add the correct document properties.
You can use Adobe Acrobat to map some of that metadata, but most people skip this step before publishing the PDF to the web. Setting the blog post's canonical tag to be self-referential is one of those SEO best practices to avoid any duplicate content issues. Their SEO Starter Guide PDF has 3.37K links from 754 referring domains and they do a good job of conveying that value to other pages by linking from the PDF. Search engine bots can crawl, index, and rank them, but they lack the data needed to be ideal SEO assets for content producers. Most of the on-page SEO elements that you're used to seeing in HTML have an equivalent version in PDFs and are used the same way you're used to.
Here are some tips for optimizing your PDFs for SEO:
1.Use Descriptive File NamesWhen you save your PDF file, use a descriptive file name that includes relevant keywords. This will help search engines understand what your file is about and make it easier for users to find it.
2.Include MetadataMetadata is information about your document that helps search engines understand what it's about. You can add metadata such as title, author, subject, keywords, and description when you save your document as a PDF.
3.Optimize Your ContentMake sure your content is optimized for search engines by including relevant keywords throughout your document. You should also include headings and subheadings so that search engines can easily identify the structure of your document.
4.Link InternallyLinking internally within your document will help search engines understand how all of your content is related and make it easier for users to navigate through your document.
5.Link ExternallyLinking externally from your document will help search engines understand how your content is related to other websites and make it easier for users to find additional information.
6.Use Alt Text For ImagesAdding alt text to images in your document will help search engines understand what the images are about and make it easier for users with visual impairments to access your content.
7.Use Structured DataStructured data is code that helps search engines understand what type of content you have on your page and how it's organized. Adding structured data to your document will help search engines better understand what it's about and make it easier for users to find it.
8.Optimize Your LinksMake sure all of the links in your document are optimized for search engines by including relevant keywords in the anchor text and making sure they point to relevant pages.
9.Use Social Sharing ButtonsAdding social sharing buttons to your document will make it easier for users to share it on social media sites, which will help increase its visibility.
10. Monitor Your PerformanceMonitoring how well your document is performing in search results will help you identify any areas where you need to improve its optimization.
11. Submit Your Document To Search EnginesSubmitting your document directly to search engines will help them find it faster and make sure they have the most up-to-date version.
12. Monitor Your BacklinksMonitoring who is linking to your document will help you identify any potential link building opportunities.
13. Promote Your Document
Promoting your document on social media sites and other websites will help increase its visibility and drive more traffic to it. p >.