SEO coding is a website tuning activity that involves analyzing and verifying web pages to improve their visibility in search engine results. It is a combination of standard compliance and search techniques to make your website relevant to certain keywords. SEO is important in today's digital age, and even if you can't control what Google does, you can improve your website to achieve the best possible ranking in search results. To learn more about the ranking power behind SEO coding, check out Moz's best redirection practices. A good meta description starts with a call to action and gives the reader a compelling reason why they should visit your website in less than 230 characters.
It is very important that your canonical tags are correct, since the visibility of your website can be eliminated very easily if you make a mistake. Some of the techniques to achieve this include using file compression software to reduce the size of CSS, HTML and Javascript files larger than 150 bytes, optimizing the code by eliminating unnecessary characters, and improving server response time. If you are an experienced programmer who wants to take their technical skills to the next level or if you are a company that develops and sells 'SEO Tools', then I suggest you learn Python, jQuery & JSON. A solid coding background quickly becomes your strong USP (single selling proposition), which sets you apart from the competition, as you can perform regular SEO and analysis tasks at lightning speed and automate processes that could otherwise take several hundred hours of work. WordPress developers are generally quite fortunate, mainly because some of the basic SEO considerations that other web developers need to deal with manually have already been covered for you. If you want to use APIs to speed up your SEO and analysis tasks, then you need to be familiar with these languages. When talking about SEO, it's common for the term Search Engine to be used interchangeably with Google.
Previously, Sean worked as an SEO manager at Advantage Marketing Consulting Services, which provided search marketing services for Fortune 500 companies, such as Thomson Reuters and Samsung. SEO traffic is often referred to as organic search traffic, which is different from paid search traffic. If you're comfortable with SEO, you might want to use the following points as a checklist when working on a website:
- Check for any broken links
- Optimize page titles and meta descriptions
- Ensure all images have alt tags
- Check for any duplicate content
- Make sure all pages are indexed
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