Make sure each page on your site has unique text in the element, which helps Google know how the page is distinct from the others on your site. Avoid SEOs that talk about link popularity schemes or submitting your site to thousands of search engines. Google calls them “best practices but also says they will “take effect, which implies that it’s something in the algorithm that is looking for these two qualities. Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation.
Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners.
Is SEO on Google free?
Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Moz crunches data from more than 10 different sources including Google, Yelp, and Facebook to score your brick-and-mortar business on how it looks online. Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate.
When you combine the efforts of all SEO tools at your disposal, you’ll be that much closer to a successful SEO campaign.