Hey George, SEO when done appropriately can not only bring traffic but it also brings potential customers that are actually looking for your business related services and products. SEO helps build long-term equity for your brand. Appearing at the top of search engine rankings builds credibility for your content. If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial.
Putting that information in their hands when they need it can shorten the buying cycle, leading to increased revenue and greater ROI.
Why is SEO important for a business?
Finally, use keywords to optimize all your titles, URLs, and other on-page SEO elements (more on that later. SEO was once seen as simply a fad, but as the practice matured, it has proven itself to be a highly effective tool that’s here to stay. Brands need to pay attention to SEO to ensure that their share of voice and visibility to customers is not compromised. Along with using local keywords, other local SEO best practices include claiming directory listings, creating location-specific pages for your site, and creating pages for your business (also called doorway pages) on Google My Business local directories and Google Maps.
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.