Alternatively, you can create original content on LinkedIn and then provide a link to it from your web blog. The higher your profile is ranked when someone searches for a particular term, the more views your profile is likely to get. According to Search Engine Land, this content is likely to be seen by three to four times as many people as a shared article or blog post. Consider updating your privacy settings on LinkedIn for your photo to be shown to users who are not yet connected to you.
LinkedIn articles and native videos are pushed to more users’ eyes by LinkedIn’s algorithm.
Is LinkedIn good for SEO?
You can do this by searching some general terms that you know about your audience (like “small business or “contractor or “mommy blogger ) and seeing what comes up in the LinkedIn results. LinkedIn is the go-to platform for businesses to create brand awareness, generate leads, and grow sales. What they – and likely you – don’t know about LinkedIn is that it is a powerful search engine that has the power to drive targeted, high-volume traffic to your profile. According to Search Engine Land, this content is likely to be seen by three to four times as many people as a shared article or blog post.