HTML tags are code snippets that can be used to describe our content to search engines. We can use HTML tags to highlight important parts of our text, describe images, and even give instructions to search engine bots. The title tag is the most important element of any web page, as it is the first place Google will look for headline ideas and is very likely to be the main headline in the corresponding list. Optimizing the title tag gives you some control over how your page is represented in the SERP.
Additionally, meta description tags are also important, as Google doesn't always use them to create snippets, but if they are present, it's very likely that your meta description will appear in the SERP. Alternative text of images is also important from an SEO perspective, as it helps users understand the image when it cannot be seen and is an important part of how images are indexed in Google search. Schema markup is another useful tool for SEOs, as it helps search engines understand what is on each page and can result in more attractive fragments in the SERP. Header tags are often used to divide content and make it easier to read.
Images are also essential for engaging the audience, as you can get around 94% more views if you use graphics in your articles. Anchor texts are also important for SEOs, as they help search engines figure out what a page is about and which pages should serve their users. It's important to make internal links and anchor text natural and usable. HTML elements are essential for technical SEO, as they convey information on web pages to both people and search engine bots.
In conclusion, optimizing HTML code for SEO involves using title tags, meta description tags, alternative text of images, schema markup, header tags, images, and anchor texts. All of these elements should be used naturally and appropriately in order to maximize rankings.